Brand Strategy

There is always pressure to conform. To change who you are to “meet the market.”

This leads to the rise of not-being-who-you-were-born-to be. The slow death of authenticity. Huge bummer.

MORE THAN ANYTHING, YOU WANT TO GROW.

More than anything, you want it to grow. In the pursuit of this, there’s a tendency, an impetus, whatever you want to call it — to cast aside the things that got you into your field in the first place. We help you hold those first meaningful things and use them to grow.

don’t know what to say?

Our theory is that in your heart, you probably do know what to say. You just need help articulating it. We listen, pull out the threads of truth and weave them together to make them powerful and useful. you should be viscerally happy to stand behind our articulations.If you are not, we will discuss them and change them.We are not wedded to our work until you are.

you work on a brand that’s been around for a few generations?

In this case, we find the intersection between heritage and future-facing truths. We help you express your brand in a way that leverages the weight of your past, instead of discarding it like an old suit that went out of style. (In his freelance role as lead strategist for Quaker City Mercantile, Jerry has led the development of strategic platforms for Pilsner Urquell, Guinness, Heinz and other heritage brands).

THINK OF US LIKE RICK RUBIN.

“When we truly open ourselves to people, they tell us everything, and we can learn a tremendous amount. Whatever I know is from talking to people. Reading, talking to people. We get information from outside of ourselves. We’re not making it up. It’s not starting in us. So, we are doing a disservice when we’re listening to someone and we’re formulating what’s going to happen next or judging them.” - Rick Rubin

We don’t change brands. We help them be their best selves.